Thursday, April 16, 2009

Watermarking Images Ill-advised

Q: A speaker last night warned against posting ones art on Facebook, because of its poor contract. I asked, what about posting my work with a watermark on it?

A: The information the speaker was giving you is out of date and in fact was never quite correct. When Facebook revised its terms a while back, it seemed to imply that members granted it a license to use their work.

People became alarmed that Facebook could steal their work. But what was really going on is that technically FB needed permission to copy work to send on to another Facebook member who had correctly requested it. Broadly interpreted, the contract did give FB the right to use the material anyway they saw fit, but FB claimed that they never intended to use members' work in any other way.

After a storm of protest, FB withdrew the new wording saying, "We think that a lot of the language in our terms is overly formal and protective." (Mark Zuckerman, FB founder.)

As to putting a watermark on your images, it's easy to do with any image editing software you use. Look in your help file under Text. Simply follow those directions to write what you want on top of your image. If you want it in a very light and/or transparent text, as watermarks are, choose the color and transparency options to make that happen. Many programs have an explicit function to make watermarks, so look for that first.

Having said that, perhaps I'm in the minority here, but I'm not of fan of putting a watermark or even a copyright symbol on you images. I think it looks amateurish. I've rarely seen it done by serious professional artists, and there are good reasons. It doesn't protect your work from being printed out and copied; the low resolution of what the Web provides will do that. It may prevent your image from being snatched by someone else to be used on their site, but if that (very unlikely) event happens, there are ways of turning it to your advantage, the first of which is negotiating with the copier to give you full credit and a link to your site.

As to posting work on Facebook: why not? Seems to be a good way to share your latest work with friends.

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